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Partner with us - Explore
THE PROBLEM
CRM here. Contracts in Word. Finance in Excel. Compliance manually. Handover in email. Every seam between systems is a gap where deals get lost, data goes stale, and buyers lose trust.
CRM, ERP, contracts, compliance, and handover live in separate systems — none talking to each other in real time.
Multi-tool setups require complex integration projects before a single deal can be processed end-to-end.
Finance sees different numbers than sales. Operations don't know what's been signed. Everyone works off stale data.
No live project visibility for buyers means endless calls and eroded trust between purchase and handover.
From first lead to final title deed — all on one unified operating system.
One unified data model — every process reads and writes the same record, always
Live in 2–4 weeks — ~90% out-of-box fit, no 12-month implementation project
SPA + IFRS 15 + Escrow — agreements, revenue recognition, and compliance in one flow
Owner App — real-time milestone, payment, and handover visibility on iOS & Android
WAFI · RERA · DLD · MREIQ — off-plan compliance configured per market, not per workaround
ERP-connected or standalone — D365, NetSuite, Zoho, Odoo or PropGOTO Books
THE COMPLETE JOURNEY
From the first lead to final title deed — every stage managed, tracked, and automated in RealtyGOTO.
ACQUISITION
STAGE 01
Live unit master — floor plans, pricing tiers, availability flags, and real-time reservation status per project and phase.
ACQUISITION
STAGE 02
Lead capture, qualification scoring, activity log, follow-up automation, and full broker channel management in one CRM.
ACQUISITION
STAGE 03
Digital identity verification, AML checks, document collection, and buyer profile creation — compliant from the first interaction.
ACQUISITION
STAGE 04
Formal quotation, unit blocking with hold periods, deposit tracking, approval workflows — no double allocations.
PRE-SALE
STAGE 05
Template-based SPA drafting, digital e-signature, payment schedule linkage, amendment tracking, and secure document storage.
FINANCE
STAGE 06
Mortgage tracking, bank liaison, installment schedule management, payment milestone alerts, and escrow coordination.
CONSTRUCTION
STAGE 07
Construction milestone tracking linked to payment triggers. Buyer app automatically updated at every milestone completion.
HANDOVER
STAGE 08
Digital snagging checklists, defect logging, handover inspection sign-off, key handover scheduling, and buyer acceptance workflows.
HANDOVER
STAGE 09
NOC issuance, authority liaison workflows, fee tracking, registration document management, and final ownership transfer records.
POST-SALE
STAGE 10
Post-handover warranty management, defect claims, contractor dispatch, final payment reconciliation, and financial closure per unit.
CORE FUNCTIONS
RealtyGOTO Elite covers every function a property sales business runs — from first lead to final settlement. Every core function below is live in production today, inside one product, with one login.
Capture every lead — from website, portals, walk-ins, or broker referrals — and manage the full sales pipeline from first contact to signed reservation. Track every activity, every follow-up, and every unit inquiry in one view. Manage your direct sales team and broker channel with separate access levels and commission tracking.
Website, portal, walk-in, broker referral — all leads unified with source attribution.
Customisable pipeline stages — Enquiry, Viewing, Negotiation, Reserved, Contracted.
Real-time availability, pricing tiers, floor plan views, and instant reservation lock.
Broker onboarding, unit allocation, commission calculation, performance dashboards, and deal attribution — full channel visibility for the developer.
Every call, meeting, and viewing logged. Automated follow-up reminders and SLA tracking.
Team rankings, conversion rates, revenue by project and period, broker performance.
OFF-PLAN COMPLIANCE
Saudi Arabia's WAFI. UAE's RERA/DLD. Qatar's MREIQ. Bahrain's RERA. Every regulated off-plan market follows the same core framework — the name changes, the process does not. RealtyGOTO supports it all natively, configured per market's specific authority and reporting format.
Milestone-by-milestone construction updates with visual progress indicators — auto-updated when each stage completes. Owners always know where their unit stands, without calling anyone.
Live percentage completion per project phase, updated automatically at each milestone sign-off.
Instant alerts when a milestone completes, a payment becomes due, or a handover date is confirmed.
Developer uploads site photos per milestone — owners see real evidence of progress, not just text updates.
WHO USES REALTYGOTO
From the CEO setting strategy to the operations team handing over keys — every stakeholder has a purpose-built view inside the same platform.
Portfolio overview & strategy
Real-time portfolio performance across all projects, phases, and markets. Revenue trajectory, sales velocity, escrow position, and compliance status — in one executive view. No more waiting for weekly reports.
CRM, pipeline & broker channel
Full pipeline visibility from first lead to signed reservation. Broker channel management, unit inventory, team activity logs, conversion analytics, and commission tracking — without switching between systems.
SPA, KYC & compliance
Template-based SPA drafting, digital e-signature, amendment tracking, KYC/AML compliance workflows, and document repository — all in one auditable system linked directly to the unit sale record.
IFRS, escrow & ERP
IFRS 15 revenue recognition, IFRS 16 lease accounting, escrow monitoring, installment schedules, and ERP sync — all audit-ready, all native. No separate accounting tool required. No manual reconciliation.
Handover, milestones & post-sale
Construction milestone tracking that auto-triggers payment releases and buyer app updates. Digital snagging, handover workflows, NOC issuance, and post-handover warranty management — in the same system as the original sale.
Integration, security & deployment
SaaS-first deployment — live in 2–4 weeks. Native ERP connectors, open API, role-based access control, and enterprise-grade security. ~90% out-of-box fit means minimal configuration, maximum velocity.
Every regulated off-plan market follows the same core framework — escrow-protected buyer payments, milestone-gated fund releases, and mandatory developer compliance reporting. The name changes by country. The process does not.
| MARKET | FRAMEWORK | AUTHORITY |
|---|---|---|
| Saudi Arabia | WAFI (وافي) | REGA |
| UAE — Dubai | Escrow / RERA | DLD / RERA |
| Qatar | Off-Plan Escrow | MREIQ |
| Bahrain | Off-Plan Regulation | RERA Bahrain |
| Other Markets | Configurable | Any authority |
Developer credentials, project documents, and off-plan permit submitted through guided workflows.
Authority SubmissionDedicated compliance-grade escrow account established per project.
Escrow EnforcedBuyers complete KYC and AML checks. SPAs auto-generated.
KYC + SPAConstruction stages tracked with inspection evidence.
Milestone VerifiedFunds released only upon verified milestone completion.
Auto-Gated ReleaseCancellation rights, refunds, and dispute resolution handled.
Buyer ProtectedESCROW ACCOUNT — PROJECT DASHBOARD
Total escrow balance — SAR / AED / QAR configurable
Developer credentials, project documents, and off-plan permit submitted through guided workflows — tracked to regulatory approval. Configured per market (REGA, DLD, MREIQ, or other).
Dedicated compliance-grade escrow account established per project. All buyer payments routed exclusively to escrow and monitored in real time.
Units listed under the registered project. Buyers complete KYC and AML checks. SPAs auto-generated with locally mandated clauses and buyer protection terms pre-embedded.
Locally defined construction stages tracked with inspection evidence, engineer certificates, and real-time progress reports submitted to the relevant authority at each stage.
Escrow funds released to the developer only upon verified milestone completion — automatically enforced by the system. No manual overrides possible.
Market-specific cancellation rights, refund workflows, and dispute resolution handled natively. Final handover and title deed transfer completed with full regulatory documentation..
Real estate development runs on contractors, consultants, and leased assets. Complete control over every external relationship — and every leased asset on the balance sheet. Vendor contracts, asset lease agreements, and IFRS 16 right-of-use accounting in one place. This is not just operations — it is financial governance.
Right-of-use asset recognition, lease liability schedules, interest expense tracking, and disclosure reports for all vendor and asset lease contracts.
Vendor registration, document verification, insurance tracking, and compliance prequalification before any contract is awarded.
Asset Lease, Asset Purchase, Vendor Service, Construction/Fit-Out, Framework/SLA, Subscription — from LOA to final completion.
SLA adherence, milestone delivery, quality scoring, and vendor performance rankings across all active contracts and projects.
Progress billing, retention management, variation orders, and contractor payment approval workflows — fully audited.
Asset values and lease liabilities flow directly into the financial ledger and IFRS 16 reporting — no manual reconciliation.
WHY REALTYGOTO IS DIFFERENT
Every competitor sells you a CRM and charges separately for everything else. RealtyGOTO is architecturally different — one unified operating system, with every business process on the same data model, the same workflow engine, and the same single source of truth.
1
Unified Operating System
2–4 Weeks
Typical Go-Live Time
IFRS
15 & 16 Native
11
Products on One Platform
Workflow engine, rules, approvals, and role-based governance are shared across every product. A contract signed in RealtyGOTO immediately updates the payment schedule, the buyer app, the accounting ledger, and the IFRS report — zero manual intervention.
~90% out-of-the-box fit across real-world property sales scenarios. SaaS deployment goes live in as little as 2–4 weeks — with full production data from day one.
Native integrations with Microsoft D365, Oracle NetSuite, Zoho Books, and Odoo. If you don't have an ERP, PropGOTO Books runs standalone on the same platform.
Arabic, English, French, and Spanish — built in. Multi-currency. WAFI · RERA · DLD · MREIQ compliance configurable per market. Built for GCC and MENA, deployable globally.
| What Enterprise Buyers Ask | RealtyGOTO — Unified Platform | Point Solutions / CRM + Add-ons | |
|---|---|---|---|
| Single source of truth | ✓ One unified data model — every process reads and writes the same record | Data split across CRM, ERP, spreadsheets, portals | |
| Go-live timeline | ✓ Live in days. ~90% out-of-box fit | 6–18 months for multi-tool implementation | |
| Financial compliance | ✓ IFRS 15 + IFRS 16 — native, audit-ready | Separate accounting system required | |
| Off-plan regulation | ✓ WAFI, RERA/DLD, MREIQ and beyond | Manual process or country-specific niche tool | |
| ERP & accounting | ✓ Native connectors: D365, NetSuite, Zoho, Odoo | Complex custom integration project | |
| Buyer transparency | ✓ Dedicated buyer mobile app — live updates | No buyer-facing tool — calls & emails only | |
| Post-sale lifecycle | ✓ Warranty, defect management, final settlement — same platform | Handed off to a separate team or system | |
| Multi-language | ✓ Arabic · English · French · Spanish — built in | English-first, Arabic retrofitted or absent | |
| Platform future-proofing | ✓ One platform, 11 products — scales on one foundation | Each tool has its own roadmap — gaps widen |
Platform Architecture
The Property Automate platform is built in four distinct layers — a shared operating core, purpose-built business products, role-specific experience apps, and an open integration layer. RealtyGOTO sits on this foundation.
— The Brain
The shared engine underneath every propGOTO product. One data model. One workflow engine. One source of truth.
— Modular & Purpose-Built
Purpose-built products for every property business vertical — each running natively on the shared core.
— How Every Role Interacts
Purpose-built interfaces for every stakeholder — not a single portal everyone shares.
— Ecosystem-Friendly
Connect to what you already have — or run fully standalone. Your choice.
WHO USES REALTYGOTO
Whether you're a large-scale developer launching off-plan towers or a boutique broker managing a villa portfolio, RealtyGOTO scales to your sales operation.
Large-scale residential, mixed-use, and township developers
Residential and commercial developers scaling up
REITs and investment firms managing owned assets
Residential, retail, and commercial across one master development
High-value unit transactions, VIP buyer journeys
High-volume unit sales with payment plan management
Escrow-compliant, RERA/DLD-ready developments
Multi-country, multi-currency, multi-language operations
Get Started
RealtyGOTO runs on the same unified operating system as every other propGOTO product — one brain, one truth, zero stitching. See the full platform in a live 30-minute walkthrough with your team.
FREQUENTLY ASKED QUESTIONS
